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The TUDOR brand was first launched in 1946 by Rolex Founder, Hans Wilsdorf. 60 years later the brand goes from strength to strength, with an inspiring collection of #BORNTODARE timepieces. Born from the will to go beyond the standards, TUDOR's watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technologies, exclusive innovations and pioneering creativity.

Born To Dare

Devoted to their rich heritage, while incorporating exclusive innovations and pioneering creativity. Discover why TUDOR watches are made for those who are born to dare...

Lady Gaga

The infamously daring pop icon, Lady Gaga, is notorious for being provocative both on and off stage and leading a foundation committed to empower youth, she personifies the very #BornToDare spirit TUDOR lives by since its creation.

David Beckham

David Beckham's life journey embodies the daring values that made TUDOR what it is today.

Jay Chou

Jay Chou wears the new TUDOR 1926, a highly refined while understated mechanical timepiece.

All Blacks

The All Blacks, Beauden Barrett and the World Cup embody the daring values that made TUDOR what it is today.

Our Collections & Services

Our four showrooms in Guildford, Leeds and Wilmslow together showcase the world's finest watch houses in Rolex, Patek Philippe and TUDOR alongside exquisite fine jewellery and bespoke design services.

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Our Wilmslow and Guildford showrooms both feature TUDOR and act as the perfect environment to explore the collection. Alternatively, you can explore our click & collect and home delivery options further online.

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Our Showrooms

Over the years generations of families have become customers of Prestons and many have become friends. Today, our teams look forward to welcoming you to our showrooms in Surrey, Cheshire and Leeds.